Not just another Rasta…
So it’s going to be your 16th Reggae On The River. “Smoking Sweet Sixteen” they call it at the fest. And crazy enough, the first one you went to 20 years ago was when you were 16 yourself. Now you’re 40, (you missed a few festivals those years when you were “studying” and “working” abroad) and you’re just trying to gear yourself up to go again to the greatest ganja fest in the Green Triangle. Marijuana’s Mecca. But while you still love some good reggae to get your groove on, the festival seems a bit harder to do every year. You’re not exactly that “tie-die guy” anymore. Everyone you know seems to have grown up and moved on, and everyone you don’t know seems to have not… and may never.
This seems to reflect on your life in general, holding on to things of the past while the world moves on without you. But must it always be this way? Can’t your have your bud and smoke it too?? Sure, you want maturity and sophistication, but you also just want to kick back and have fun!
Enter Califari! The creatively cool cannabis brand that elevates “bud art” to the great ganja galleries without becoming too stuffy. Using the past to influence the future. Featuring a myriad of individually talented artists who encapsulate weed strains into elegant posters, postcards, and jar labels. From vivacious vintage fruit-crate style strains like Pineapple Express and Sour Lemon (some of our faves), to pre-post-retro-modern posters of Agent Orange and Bubba Kush. Whatever your flavor, Califari has got your style! And ours!
So don’t fret, you can still head off to your annual Reggae pilgrimage without feeling like you’re just another creature of habit. You have a purpose, and that purpose is to live your life the way you love. You might be getting older, but don’t worry so is everyone else who matters to you. We’re with you. And so is Califari.