The New Smoker is the world’s first brand magazine to emphasis “bringing class to grass”. We look beyond the cannabis cliches of “stoner” “slacker” “hippy” “rasta” “thug” to show that people who enjoy cannabis are for the majority “normal”. We try to show all the We believe cannabis is something to be praised not shunned. We believe
The New Smoker is a cannabis cultural brand designed to bring class to grass. Our aim is to elevate cannabis culture from being considered an outsider’s subculture, to acknowledging it’s real place in today’s modern lifestyle. As much as wine is openly woven into our daily lives, so is cannabis… only in the shadows. We are just here to shine a light on this emerging culture by moving away from the old stereotyped cannabis cliches, and revealing the real faces and voices of the modern marijuana movement… and much more.
Though The New Smoker is cannabis-centric, it is more of a lifestyle with many non-cannabis related articles, and features more mainstream brands mixed in with cannabis-based brands.